‘Formula 1’

Sure we have heard many times before how F1 engineers take advantage of the strictly written technical rules. But no matter how difficult the rules are, there will be always room to manoeuvre for these guys. We were impressed by McLaren’s brake steer, Ferrari’s flexi wing, Renault’s launch control and many more. These innovations carry significant advantage since the rest of the competition didn’t interpret the rules the way they do. For the FIA, it’s just beyond them how the engineers can walk the fine line and making fool of the law in the process. Today we look at one more cunning innovation, take the JUMP to find out more.

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1969 German Grand Prix
Graham Hill, Lotus 49B Cosworth – 4th place
Nurburgring, Germany. 3rd August 1969

Lotus Racing was granted its entry into the 2010 Formula 1 World Championship by the sport’s governing body, the FIA, in September 2009. The decision sees the return of one of Formula 1′s most iconic and legendary names. Many Malaysians perhaps didn’t really appreciate Lotus, so Let’s explore the deep rooted history of Lotus in motor racing.

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By 3am on Saturday morning Lotus Racing had finally finished packing up the six airfreight boxes needed for the journey to Bahrain and the beginning of the 2010 Formula One season. Two cars and a 60-strong team have now made their way to the Kingdom of Bahrain and the Bahrain International Circuit for the first race of much anticipated 2010 season.

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Season 2010 welcome five new boys in F1 fraternity. I examined their previous credentials and try to briefly analyze their chances of success in F1 not only for this season but long into the future as well.

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Here is the new Lotus seen with CNN logo on the car front wing.

Lotus Racing and CNN International have today announced a partnership deal that sees the newest Formula One team entering into a long-term agreement with the world’s leading news network. CNN’s world famous logos will feature on the T127 race cars, the drivers’ overalls and on all team clothing.

The deal will be managed by CNN’s commercial ‘Partner Solutions Group’ and is led by Rani Raad, senior vice president CNN International Advertising Sales.

“The combination of two such iconic and aspirational global brands fits perfectly with CNN International’s worldwide reach and brand positioning,” said Raad. “This unique partnership with Lotus Racing takes CNN International into a new era of marketing and promotions and puts us in front of a worldwide audience of millions.”

A delighted Lotus Racing Team Principal Tony Fernandes commented: “We are very proud to welcome CNN into the Lotus Racing family. It is a sign of the positive impact we have already made in the global business market that such a prestigious brand, familiar to millions around the world as the definitive source of news and current affairs, has made the decision to partner with us. The whole team and I are looking forward to working with CNN in the months and years to come on some very exciting campaigns.”

Above is from the Lotus Press Release I just got few hours today. I’m impressed with Tony Fernandes when it comes to securing mega deals such as this one. CNN is certainly one of the biggest global brands of the world today.

One of the many reasons into the sponsorship definitely is for top level corporate entertainment for customers of the news agency.

By the looks of it, financial wise Lotus can only grow stronger from here on.

Editorial : Mu’az Zakaria

Malaysian F1 involvement started with a Petronas sponsorship of Sauber in 1995. I was still in secondary school at that time. It was great news for me as F1 was the only form of motorsport that I knew and can relate at that age. Petronas sponsorship then turn into engineering partnership few years later, with Sauber they created an engine division. It was agreed Sauber would transfer engineering know how to our Malaysian engineers.

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First Day

Fairuz took the wheel on the first day. And perhaps his final day of F1 testing for long time to come. The involvement of Malaysian based Lotus team is certainly of a help to Fairuz as normally reserve drivers were only called in when two of the main drivers are unavailable. This is the flaw of the new regulations which prevent teams from testing. As such, young talents or reserve drivers in F1 teams nowadays have no prominent role to play unlike previous years ago.

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As a Malaysian motorsports fan, I think that it wouldn’t do justice if RaceRevo is not following the progress of our Lotus F1 team. So I thought, I will bring to you full season coverage of the team and a bit of insights from time to time. This is the story so far.

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RACEREVO EDITORIAL TEAM

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Muaz Zakaria

Journalists / Photographers
Anas Zakaria
Nazim Idris

International Correspondents
Masaaki Kitagawa

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Bob MacMillan
James Boone

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